The Melodic Blue
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''The Melodic Blue'' is the debut studio album by American rapper and record producer
Baby Keem Hykeem Jamaal Carter Jr. (born October 22, 2000), known professionally as Baby Keem, is an American rapper and record producer. He initially gained major recognition following the release of his single "Orange Soda", from his second mixtape ''Di ...
. It was released on September 10, 2021, by
PGLang PGLang (stylized as pgLang, an acronym for Program Language) is an American multi-disciplinary creative collective founded by Kendrick Lamar and Dave Free. Launched on March 5, 2020, the collective houses a record label, a production company, a ...
and
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
, with Keem serving as the
executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
. The standard version of the album featured guest appearances by
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his Progressive rap, progressive musical styles and Social consciousness, socially conscious songwriting, he is often considered one of the most infl ...
, Travis Scott and
Don Toliver Caleb Zackery "Don" Toliver ( ; born June 12, 1994) is an American rapper, singer, and songwriter. He released his first major label mixtape, ''Donny Womack'', in August 2018. He is known for his singles "No Idea (song), No Idea" and "After Party ...
; an updated version, released on September 22, features an additional guest appearance from
Brent Faiyaz Christopher Brent Wood (born September 19, 1995), known professionally as Brent Faiyaz, is an American R&B singer. He rose to prominence after he was featured on the GoldLink single "Crew" alongside Shy Glizzy in 2016, which was certified 6× ...
. The deluxe edition of ''The Melodic Blue'', released on October 28, 2022, contained additional guest appearances from
PinkPantheress PinkPantheress (born 2001) is an English singer, songwriter, and record producer. PinkPantheress's songs, which are frequently short in length and include samples of music from the 1990s and 2000s, span a number of genres, including bedroom p ...
and
Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. They are characterized by their face tattoo, facial tattoos, facial piercings, eccentric hairstyles and androgynous ...
. ''The Melodic Blue'' was supported by four singles, including " Durag Activity" with Scott and "
Family Ties ''Family Ties'' is an American sitcom television series that aired on NBC for seven seasons, premiering on September 22, 1982, and concluding on May 14, 1989. The series, created by Gary David Goldberg, reflected the move in the United States f ...
" with Lamar. "Durag Activity" peaked at number 85 on the ''Billboard'' Hot 100. "Family Ties" peaked at number 18 on the Hot 100 and won the
Grammy Award for Best Rap Performance The Grammy Award for Best Rap Performance is an honor presented to recording artists for quality rap performances. It was first presented at the 31st Annual Grammy Awards in 1989 and again at the 32nd Annual Grammy Awards in 1990, after which p ...
, marking Keem's first Grammy Award. The album received generally positive reviews from music critics and debuted at number five on the ''Billboard'' 200, earning 53,000 total
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditi ...
s in its first week.


Release and promotion

On October 19, 2020, Baby Keem first teased the title of the album by adding its name and some of the tracks onto a hoodie, but confirmed the project's title on April 30, 2021. On August 31, 2021, Keem stated that he finished the album and said that it "has my best production / compositional work". Two days later, he confirmed that it would be released that month. On September 6, 2021,
Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
, Keem confirmed the release date and revealed the cover art. Two days later, he revealed the tracklist. On September 22, the album was updated to include three songs: the already released singles "No Sense" and "Hooligan", and a reworked version of "Lost Souls" featuring vocals from
Brent Faiyaz Christopher Brent Wood (born September 19, 1995), known professionally as Brent Faiyaz, is an American R&B singer. He rose to prominence after he was featured on the GoldLink single "Crew" alongside Shy Glizzy in 2016, which was certified 6× ...
. The album's deluxe edition was released on October 28, 2022, with seven new tracks. To promote the album, Keem embarked on The Melodic Blue Tour, which spanned across
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
and
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
from November 2021 to July 2022.


Lyrics and composition

''The Melodic Blue'' is full of washed-out
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
, booming bass, and distorted beats. It is noted for featuring the first three collaborations between Keem and his cousin Kendrick Lamar, who plays the role of his elder brother in his featured tracks. They also marked the first new songs from Lamar since the release of '' Black Panther: The Album'' (2018). Some of the lyrics went viral as
memes A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
for their seemingly unusual content, eventually leading to Keem publicly claiming that he and Lamar created four new languages together while recording the album.


Critical reception

''The Melodic Blue'' received generally positive reviews from music critics. At
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, which assigns a normalized score out of 100 to ratings from publications, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 77 based on eleven reviews, indicating "generally favorable reviews". In a five-star review, Ben Beaumont-Thomas of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' compared Keem to a "pre-costume superhero learning to control the lightning that pours from his hands." He argued that ''The Melodic Blue'' was the best rap album of 2021 and praised Keem's "gift for vocal melody that promises so much to come." Will Dukes of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' found Baby Keem to be "sharp, focused and easy to like." Luke Britton of ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' called Keem a "rising star" who "shows his versatility and wide-ranging sound on confident, mostly self-produced project." Tomas Miriti Pacheo of ''
SPIN Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' described the album as "charismatic and hilarious" at times and praised Keem's production that was "often as bold as his lyrics." He highlighted, however, that some of the production, most notably on "South Africa" and "Gorgeous" felt oversaturated and had Keem sounding "imitative at best and grating at worst." In a lukewarm review, Dylan Green of ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
'' writes that instead of making the album a confessional, Keem "uses the opportunity to expand his well-established fascination with trap and melody to feature-length—with mixed results." He lauded over his verse on "Family Ties", suggesting it being among the best of his career as he "triumphantly skips over horns and thudding
808s The Roland TR-808 Rhythm Composer, commonly known as the 808, is a drum machine manufactured by the Roland Corporation between 1980 and 1983. It was one of the first drum machines to allow users to program rhythms instead of using preset patte ...
with a handful of flows and reminisces on childhood
Popeyes Popeyes Louisiana Kitchen, Inc., also known as Popeyes and formerly named Popeyes Chicken & Biscuits and Popeyes Famous Fried Chicken & Biscuits, is an American multinational chain of fried chicken fast food restaurants that was formed in 1972 ...
trips while puffing out his chest." Green suggests that "''The Melodic Blue'' falls apart when
eem The Eem (; formerly the Amer) is a river in the central Netherlands with a length of approximately . The river is fed by the Vallei Canal and a number of Veluwe creeks, the most important of which are the Heiligenberger Beek, the Barneveldse Beek ...
starts experimenting. He aims for pop and R&B more often, sometimes landing on something fun and propulsive and other times sounding jarringly indistinct." He writes that throughout the album, Keem is "devoted to trying on other artist’s sounds when it would have benefited from more of Keem refining what already worked about his. An album this theatrical and expansive suggests Keem is aiming for the next level. He doesn’t have to fully open his mind and heart to be a great artist, but he does need to retain his own voice."


Track listing

These credits are adapted from
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
and
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...
: Notes * All tracks are stylized in
all lowercase Letter case is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowercase (or more formally ''minuscule'') in the written representation of certain languages. The writing ...
. For example, "Family Ties" is stylized as "family ties". * "Trademark USA" features uncredited additional vocals from
Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish singer. Born and raised in the outskirts of Barcelona, she has been described as an "atypical pop star" due to her genre-bending musical styles. ...
. * "Vent" features uncredited additional vocals from
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his Progressive rap, progressive musical styles and Social consciousness, socially conscious songwriting, he is often considered one of the most infl ...
. Sample credits * "Pink Panties" contain samples from "Fuck..... Instagram", written by Michee Lebrun, as performed by Che Ecru. * "Scapegoats" contains an uncredited sample from "Redemption", written by Josiah Wise, as performed by
Serpentwithfeet Josiah Wise (born July 9, 1988), known professionally as serpentwithfeet, is an experimental musician based in Brooklyn, New York City. Wise released the EP ''Blisters'' in 2016, his debut studio album ''soil'' in 2018, his second EP ''Appariti ...
; and uncredited samples from "Unlucky", written by
Kan Wakan Gueorgui Linev known professionally as Kan Wakan, is a Bulgarian-born, Los Angeles and UK-based electronic music producer, composer, songwriter and multi-instrumentalist. Linev has released two studio albums under the name Kan Wakan (''Moving On' ...
and Lindsay Olsen, as performed by Wakan. * "Lost Souls contain uncredited samples from "Sex A Pill", written by Michee Lebrun, as performed by Che Ecru. * "Cocoa" contains an uncredited sample from "Didn't We", written by
Jimmy Webb Jimmy Layne Webb (born August 15, 1946) is an American songwriter, composer, and singer. He has written numerous platinum-selling songs, including " Up, Up and Away", "By the Time I Get to Phoenix", "MacArthur Park", "Wichita Lineman", "Worst ...
, as performed by
Irene Reid Irene Reid (September 23, 1930 – January 5, 2008) was an American jazz singer. Early life Reid was born and raised in Savannah, Georgia. She sang in church and in high school in Georgia, and moved to New York City in 1947 after her mother d ...
. * "Scars" contains uncredited samples from "
Love Lockdown "Love Lockdown" is a song by American rapper Kanye West from his fourth studio album, ''808s & Heartbreak'' (2008). The song was produced by West, while co-produced by Jeff Bhasker. The producers co-wrote it with Esthero, Malik Yusef, and Star ...
" written by
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
, Jeffrey "Jeff" Bhasker, Jenny-Bea Englishman, Malik Jones, and LaNeah Menzies, as performed by West. * "Booman" contains uncredited samples from "Yei Baa Gbe Wolo", written by Nii Morton and Sam Nortey, as performed by
Hugh Masekela Hugh Ramapolo Masekela (4 April 1939 – 23 January 2018) was a South African trumpeter, flugelhornist, cornetist, singer and composer who was described as "the father of South African jazz". Masekela was known for his jazz compositions and for ...
. * "Highway 95" contains samples from " Killing Me Softly", written by Charles Fox and
Norman Gimbel Norman Gimbel (November 16, 1927 – December 19, 2018) was an American lyricist of popular songs, television and movie themes. He wrote the lyrics for songs including "Killing Me Softly with His Song", " Ready to Take a Chance Again" (both with ...
, as performed by
Fugees Fugees (; sometimes The Fugees) is an American hip hop group formed in the early 1990s. Deriving its name from a shortening of the word "refugees", the group consists of Wyclef Jean, Pras Michel, and Lauryn Hill. The group rose to fame with its ...
.


Personnel

* Derek "206Derek" Anderson – recording , mixing * Matt Schaeffer – recording * Johnny Kosich – assistant engineering , recording * Jake the Snake – assistant engineering * Scott Moore – assistant engineering * Curtis "Sircut" Bye – assistant engineering * Ray Donghwan Kim – assistant engineering * Jacob Bryant – assistant engineering * MixedByAli – mixing * James Hunt – mixing , recording * Nicolas De Porcel – mastering


Charts


Weekly charts


Year-end charts


Certifications


References


External links

* {{DEFAULTSORT:Melodic Blue 2021 debut albums Baby Keem albums Columbia Records albums Albums produced by Cardo (record producer) Albums produced by DJ Dahi Albums produced by Frank Dukes Albums produced by FnZ Albums produced by Rogét Chahayed Albums produced by Sounwave PGLang albums West Coast hip hop albums